Automotive Marketing Services
Your Marketing Playbook
Dealerships all across the United States trust G4 Media as their go-to firm for marketing.
Adaptable Automotive Marketing
Marketing is a lot like football. It requires a strong playbook to be successful. But the game is changing. People no longer visit 4 to 5 dealerships before purchasing a vehicle. They now visit approximately 22 websites and only 1.2 dealerships before pulling the trigger. G4 Media provides a multi-channel strategy that ensures the most efficient use of your advertising dollar.
take your dealership to the next level
Our goal is to improve the customer-to-dealer shopping experience using multi-channel marketing strategies. We make full use of advanced data, securing our dealerships an advantage.
Proven marketing solutions result in media-specific ROI’s – dealers know that their money is being well-spent within each channel.
The marketing solutions we use are proven to work, directing qualified shoppers to dealers’ showrooms.
Timing is important, and we focus on delivering the most effective message to the right customers at the right time.
At G4, we have you covered with cutting-edge marketing services that make the most of current technology. In addition to the tried-and-true methods, you can be sure we are using your advertising dollars to their fullest potential by utilizing smart data and the latest digital services available. We know how to maximize your return on investment by using a combination of services that work synergistically. Our methods are proven, and the results speak for themselves.
This encompasses behavioral marketing, which targets segments of the population who show predefined behavior while visiting websites.
Rather than targeting based on the content of the pages visited, this is a newer approach that is more focused and efficient. It allows marketing to be directed to the right customer at the right time during his or her journey toward making a purchase.
Re-Animation and Vindication use the power of existing data sets. While many dealerships are forced to write off old, inactive leads, we use the latest technology to bring that information back to life and turn non-performing assets into profit centers.
Outdated and incomplete data can actually become an asset when used correctly. Don’t leave money on the table – let G4 show you how you can increase sales and stay in compliance with data laws with this often-overlooked aspect of marketing.
Call to Action
When it comes to advertising, smart dealers still use the power of the old standbys, but with new twists.
Our Real Handwritten Direct Mail campaigns have supercharged results and should not be underestimated. This approach has a consistent track-record of producing truly trackable car deals. Voicemail, text, and email can also be implemented to complement traditional media.
Our strategies are built on a few key golden philosophies
With the strategies in our Marketing Playbook, we inspire shoppers to begin the buyer’s journey and stay on that path until purchasing. It is increasingly important to stay front-of-mind with a strong and consistent message. The importance of the customer experience while interacting with your dealership cannot be overstated and is crucial to the customer life-cycle. It not only keeps them on the path to the initial purchase but also sets the stage for making them a customer for life.
Three main objectives keep our strategies tailored to our dealers’ goals and budgets:
- Increase sales
- Decrease advertising costs
- Save you time & hassle